As businesses compete for consumers’ attention in a crowded market, vehicle wraps have brought a new perspective to the advertising sector. Often taking the form of digitally printed “vinyl stickers” applied to the exterior of a car to mimic a custom paint job, vehicle wraps present a new opportunity for advertisers. Businesses are now able to replace old repainting practices…

In recent years, the vehicle wraps industry has advanced in technological innovation and creativity, sparking new changes in advertising mediums. Businesses large and small are using vehicle wraps as mobile billboards, showcasing their brand everywhere that their company vehicles go. Digital printing technologies allow companies to brand their fleet of vehicles without the expense and commitment of custom paint jobs.…