Custom paint jobs were once the standard for branding a fleet of company vehicles, and for good reason. By dressing their vehicles in company colours and brand messaging, business owners could turn an asset they already owned into a valuable marketing platform. This method was the best way to create a moving billboard, but it has since evolved into something better.
In 1993, PepsiCo changed the game, using 3M vinyl wrapping to advertise on six city buses in Seattle, WA. Since then, vinyl wrapping has become the new standard for car and truck advertising, with large and small businesses alike branding their company fleets with die cut decals.
Here are 6 reasons why vinyl vehicle wraps take the crown in today’s car wraps vs. paint debate:
- Wraps are affordable
Recent advances in technology and mass adoption have made the cost of car wrap advertising significantly more affordable than custom paint jobs without sacrificing quality. For companies looking to make the most of their advertising budgets, this is very good news. In most cases, vinyl wraps can be installed at half the cost of a custom paint job (or even less!).
- Wraps are highly customizable
Modern printing techniques have made it possible to wrap nearly any imaginable graphic on a car; the level of detail that a custom paint job allows doesn’t quite match up. This enables graphic designers to get creative with business wrap designs, so their company vehicles will stand out on crowded streets.
- Wraps protect your vehicles
If you’ve ever owned a new car, you know the feeling of paranoia before the inevitable first scratch or nick to the pristine paint. Vinyl wraps act as a protective coating for your vehicles so you don’t have to worry about damage from flying rocks on the highway. And if your vehicle ever gets in a fender-bender, you can simply replace the panel that was damaged rather than repainting the entire body.
- Wraps are long-lasting and low-maintenance
If you live in Vancouver or another city where it snows, you probably know how road salt can eat away at the paint on your car. Vinyl wraps aren’t affected nearly as much by salt, dirt and grime and there’s no need to regularly apply wax to it. This makes it easier to clean your vehicles, allowing your vehicles to look as good as possible. On top of that, the 3M and Avery Dennison wraps used by Prima Graphics are guaranteed to last at least 9 years.
- Wraps preserve vehicle resale value
No one wants to pay market rate for a car that says “Jim’s Plumbing” on the side. Instead of having to repaint your vehicle when it comes time to sell, wrap films can be easily removed by a professional without affecting the original paint. This also means that it’s simple to re-wrap your fleet if you ever rebrand.
- Wraps can be installed quickly
Depending on the square footage, vehicle wraps can usually be applied in just a matter of days (while paint jobs can sometimes take weeks). Most savvy business owners prefer having their car advertising their brand on the road rather than waiting for paint to dry in a shop. This also makes it more practical to re-wrap vehicles for a specific campaign.
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Prima Graphics is a Vancouver, BC based company with 16 years of experience in custom vehicle fleet wraps. We help brands to maximize the impact of vehicle advertising, leaving a lasting impression on potential customers. Along with our eye-catching custom designs and attention to detail, we also pride ourselves in our knowledge of branding and marketing.
To uphold our promise of high quality, Prima Graphics uses industry-leading 3M and Avery Dennison vinyl wraps, guaranteed to last at least 9 years. Always putting our customers first, we offer budget flexibility through partial wraps, full wraps and vehicle decals.
Want to learn how your business can advertise with fleet wraps? Contact us today to get a free quote!