As businesses compete for consumers’ attention in a crowded market, vehicle wraps have brought a new perspective to the advertising sector. Often taking the form of digitally printed “vinyl stickers” applied to the exterior of a car to mimic a custom paint job, vehicle wraps present a new opportunity for advertisers. Businesses are now able to replace old repainting practices with automotive wraps, which have become a new method of low-cost and effective marketing all while protecting the surface of their fleet vehicles. In recent years, trucks have become a popular vehicle wrapping choice due to their heavy-duty and multi-purpose use. They provide an ideal surface area for eye-catching advertisements and are already used by a vast amount of businesses for transport and hauling.

Truck wraps beat a traditional paint job in several ways. Repainting a vehicle may take anywhere from three days to three weeks, not to mention the typical week-long waiting period before the car can be driven. For small business who care to get their name out into the industry quickly, this delay to the marketing roadmap could be costly. Truck wraps, on the other hand, provide a nearly immediate solution, with an easy application process that is usually complete within a few days.

If you are leasing your company truck, vehicle wraps also have a strategic removal process that eliminates any worries of paint damage. The most popular trucks out there such as the Ford, Chevrolet, Toyota and Dodge trucks all have a relatively similar body shape. By wrapping your business’ fleet of trucks, your employees can showcase your brand wherever they go. Recent technology in vehicle wrapping has allowed car wraps to be completely removable without causing damage to the paint underneath. This allows your company to keep your fleet up-to-date regardless of whether the trucks are leased or owned. Unlike repainting, this easy reversibility protects the trucks’ resale value.

With so much customization and flexibility in truck graphics, there is no “one size fits all” approach. Pricing for these services hinges on many different factors. Generally, any type of vehicle wraps are priced on a “dollar per square foot” basis, with added costs depending on the intricacy of design details and the vehicle model. Proper wrap execution tends to be well worth the investment, as trucks wraps excel in their promise of durability, with many lasting up to 10 years.


Prima Graphics is a Vancouver, BC based company with 16 years of experience in custom vehicle wraps. We help brands to maximize the impact of vehicle advertising, leaving a lasting impression on potential customers. Along with our eye-catching custom designs and attention to detail, we also pride ourselves in our knowledge of branding and marketing.

To uphold our promise of high quality, Prima Graphics uses industry-leading 3M and Avery vinyl wraps, guaranteed to last at least 9 years. Always putting our customers first, we offer budget flexibility through partial wraps, full coverage wraps and vehicle decals.

Want to learn more about a custom wrap for your business vehicle? Contact us today to get a free quote!

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