Design

Understanding how recurring design elements strengthen a brand. I'm sure we all recognize the importance of a logo. But another branding asset that many memorable brands rely on—often working quietly in the background—is the graphic motif. A graphic motif is a visual element or design idea that is intentionally repeated throughout a brand to help create a stronger, more unified…

Understanding what mascots contribute to a brand—and when they're the right choice. Business mascots have been part of successful branding for generations. Designers often refer to them as brand characters because they do more than identify a business. They can introduce personality, create a relatable face for the company and provide a flexible branding asset that can evolve across many…